Monday, July 16, 2007

Marketing in OIC : Welli-Multi Corporation


Welli-Multi Corporation (WMC) has been queried over its news release in the NST dated 13 July 2007 by SC particularly the remarks to market its products in OIC countries. It has responded and has furnished more explicit information on its vision.

In no uncetain terms, it informed SC that it is now WMC's business objective to play a lead role in the halal food sector of the soon to be be launched NCER (Northern Corridor Economic Region). WMC, however, has not signed any agreement or MOU with any Organisation of the Islamic Conference Countries to this effect. WMC currently ships halal coffee and jelly to importers in Dubai, Iran and Oman.

It reiterated that capital investments for the gelatin project and the gelatin capsules will be RM300 million.They anticipate to produce 5 billion pieces of the gelatin capsules annually. According to the estimate of WMC, the demand for gelatin capsules by Malaysian government hospitals alone is 3.2 billion pieces.

Project financing is being sought.

Heartsong

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